Brand Messaging & Positioning
Messaging sprint
€900
About this package
For founders mid-rebrand, or scaling past the point where the brand still sounds consistent across every channel and hire. We deliver a reusable voice system — not just an English guide with a translated appendix, but Spanish specified as its own considered register.
For a brand that sounds like five different people wrote it, because five different people did. Use this before a rebrand, before onboarding a new agency or in-house writer, or once you've outgrown founder-written copy as the only reference point.
What you get
- Positioning statement
- 3–4 pillars
- "Say this/not that" list (one language)
Digital delivery — no shipping. Work begins after checkout, following the Chart → Draft → Refine → Launch process. See our Refund Policy for cancellation terms.
Frequently asked questions
01 Do you rewrite our whole site as part of this?
The Full and Bilingual tiers include a few sample rewrites to demonstrate the guide in use; a full site rewrite is scoped separately through Website & Landing Page Copy.
02 Who uses the guide day to day?
Your team, freelancers, or your next agency — it's built to be handed off, with concrete examples rather than abstract adjectives.
03 Is the Spanish guide a translation of the English one?
No — both are drafted independently during the same Chart and Draft stages, so Spanish gets its own considered register rather than an afterthought.