One voice, documented, in both languages.
For founders mid-rebrand, or scaling past the point where the brand still sounds consistent across every channel and hire. We deliver a reusable voice system — not just an English guide with a translated appendix, but Spanish specified as its own considered register.
Who it's for
For a brand that sounds like five different people wrote it, because five different people did. Use this before a rebrand, before onboarding a new agency or in-house writer, or once you've outgrown founder-written copy as the only reference point.
What's included
- A documented positioning statement and value proposition
- Messaging pillars with proof points for each
- A "say this / not that" reference list your team can apply without a call
- A genuinely bilingual voice guide — how the brand sounds in EN and how it sounds in ES as its own register, not a translated appendix
- A short onboarding note for handing the guide to a new hire or agency
How it works
01
Chart
Interviews your team and audits existing copy to find where the voice already breaks.
02
Draft
Writes the positioning and the pillars in both languages independently, so the Spanish register is considered on its own terms, not derived from the English.
03
Refine
Tests the guide against real sample sentences from your site or product.
04
Launch
Delivers a guide built to be handed off and used without you in the room.
Packages & pricing
Messaging sprint
€900
- Positioning statement
- 3–4 pillars
- "Say this/not that" list (one language)
Full brand voice guide
€1,800
- Sprint scope
- Full voice guide document
- Sample rewrites of 3 existing pages
Bilingual brand system
€2,600
- Full guide
- Independently drafted EN and ES voice registers
- Bilingual "say this/not that"
Proof
Sample brief → sample copy
Fintech app messaging guide, one voice descriptor + a "say this / not that" pair.
We sound like a calm accountant, not a hype-man.
Say: 'Your balance updates the moment it changes.' Not: 'Real-time superpowers for your money.'
FAQ
01 Do you rewrite our whole site as part of this?
The Full and Bilingual tiers include a few sample rewrites to demonstrate the guide in use; a full site rewrite is scoped separately through Website & Landing Page Copy.
02 Who uses the guide day to day?
Your team, freelancers, or your next agency — it's built to be handed off, with concrete examples rather than abstract adjectives.
03 Is the Spanish guide a translation of the English one?
No — both are drafted independently during the same Chart and Draft stages, so Spanish gets its own considered register rather than an afterthought.
04 How long does the guide stay useful?
Voice systems age like any brand asset — most clients revisit every 12–18 months or after a significant rebrand.
05 Can we start with just English?
Yes — the Messaging sprint and Full guide tiers are single-language; add the second language later as a bilingual system upgrade.
Continue the voyage
Related services
Website & Landing Page Copy
Copy built to the page's hierarchy — what a visitor reads first, second, on the way to the button.
Read more →Bilingual EN↔ES Copywriting & Localization
The house specialty: written twice, natively, from one brief.
Read more →Email & Newsletter Copy
Sequences that sound like a person wrote them, not a template.
Read more →