Persuasion structure, not hype.
For a launch with a hard date — a course, a service package, a product drop. We build the page on real persuasion architecture: problem, mechanism, proof, offer, objection handling — in an editorial, credible voice instead of the "internet marketer" register that’s lost most buyers’ trust.
Who it's for
For a specific launch with a deadline: a cohort course opening enrollment, a service package going live, a seasonal product drop. Not for an evergreen homepage — that's Website & Landing Page Copy.
What's included
- A persuasion map: problem, mechanism, proof, offer, objections, in the order your specific buyer needs them
- Full sales page copy, structured for scanning and for reading in full
- Objection-handling FAQ section written into the page itself
- One structural revision round before line-editing
- A short pre-launch email or two on request
How it works
01
Chart
Maps your actual mechanism (why this works, not just that it works) and the real objections your buyer has.
02
Draft
Writes the page in an editorial register — confident, specific, never exclamation-heavy. The register we deliberately avoid: “Don’t miss out!! This ONE method will 10x your results — act now before doors close forever!!” That's the hype-funnel voice most buyers have learned to distrust on sight. We write the opposite: plain claims, a named mechanism, and proof you can actually check.
03
Refine
Tightens the sequence of the argument, not just the sentences.
04
Launch
Delivers a page built to hold up under a skeptical read, not just a fast scroll.
Packages & pricing
Single sales page
€1,100
- Full page copy
- Persuasion map
- Objection-handling FAQ section
Full funnel
€3,200
- Sales page
- Launch email sequence
- A post-purchase/onboarding email
Proof
Sample brief → sample copy
Cohort-based marketing course, audience: mid-career marketers, launch in 9 days.
This isn't another swipe file. It's the six-week structure the last three cohorts used to cut a campaign brief in half the time — with the same six people grading your draft.
FAQ
01 Will the page read as "salesy"?
No — the whole premise of this service is persuasion without the hype register. Read the sample above; that’s the tone we write in.
02 Can you turn this around for a launch next week?
Rush timelines are possible on a case-by-case basis — ask during Chart before you commit to a date.
03 Do you build the page, or just write it?
We write it; you or your developer builds it, in whatever page builder or CMS you use.
04 What if my launch date moves?
Tell us as early as possible — Refine can absorb some schedule slip; a major delay may need a small re-scope.
05 Is this different from Website & Landing Page Copy?
Yes — that service is for an evergreen page; this one is built around a specific launch mechanism and deadline.
Continue the voyage
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